Discount Card Offer
A discount card is a collection of certificates that is sold for deeply-discounted price, compared to the amount that could be saved. The great thing about the discount card is that you are essentially selling a stack of coupons.
Let's compare the eGift Card and the Discount Card:
Imagine you sell an eGift Card for $25. The customer may come in and buy $40 worth of food, consuming the entire eGift Card, and then pay the difference of $15 in cash.
Now let's say you sell a discount card for $25 with 12 offers on it. In the customer's mind, they're pleased with the fact they're getting the value of all 12 offers, which far exceeds the $25 purchase price.
But in order to use each offer, they need to come in 12 times. So, if you're making a profit on each offer, and they actually use all 12 offers, you're making a lot more than you would have than if you just had sold the customer a $25 eGift Card.
You get the sale on the front end, whether they use it or not, and if they do use it, you can also make profit on each visit.
And your loyal customers love these discount cards, because they're figuring they're going to come in anyway, so they might as well get a deal. And this gives them the nudge to go to your place over a competitor's.
Let's compare the eGift Card and the Discount Card:
Imagine you sell an eGift Card for $25. The customer may come in and buy $40 worth of food, consuming the entire eGift Card, and then pay the difference of $15 in cash.
Now let's say you sell a discount card for $25 with 12 offers on it. In the customer's mind, they're pleased with the fact they're getting the value of all 12 offers, which far exceeds the $25 purchase price.
But in order to use each offer, they need to come in 12 times. So, if you're making a profit on each offer, and they actually use all 12 offers, you're making a lot more than you would have than if you just had sold the customer a $25 eGift Card.
You get the sale on the front end, whether they use it or not, and if they do use it, you can also make profit on each visit.
And your loyal customers love these discount cards, because they're figuring they're going to come in anyway, so they might as well get a deal. And this gives them the nudge to go to your place over a competitor's.
Setting The Title
When setting the title, exclude the price that the customer pays during checkout as this will automatically be displayed where needed. In other words, just include what the customer gets.
Example: '12-Deal Discount Card'
Example: '12-Deal Discount Card'
Setting The Title
Set the Discount Card Price
Typically this will be $25, but it could be much higher depending on the number of offers or the value of the offers.
Set the Discount Card Price
Expiration Date
Typically you would want to offer an expiration date of 6 months or 1 year.
Expiration Date
Add Your Squares
When you first save your discount card, on the listing page you'll see 'No Items Found'.
This is where you'll click to Add your first square.
This is where you'll click to Add your first square.
Add Your Squares
Clone From Other Offers
If you have already created a Discount Card, Subscription Box or Calendar Card, and have added squares or items, you will see the option to clone them.
For example, if you create a Subscription Box and add items to it, when you go to add new Discount Card squares, you'll see the option to clone offers from your Subscription Box and any other offers that have squares or items added to them.
Note that if you plan on cloning, you should add any of your offer images to your Media Library first and then select them from your Media Library when editing your item so that they will be cloned, since images uploaded to specific items aren't cloned.
For example, if you create a Subscription Box and add items to it, when you go to add new Discount Card squares, you'll see the option to clone offers from your Subscription Box and any other offers that have squares or items added to them.
Note that if you plan on cloning, you should add any of your offer images to your Media Library first and then select them from your Media Library when editing your item so that they will be cloned, since images uploaded to specific items aren't cloned.
Clone From Other Offers
View Squares
After you've added a square, click Squares to view them.
View Squares
Savings Value
For each square, you'll add the Savings Value. This can be estimated, or the maximum amount that could be saved.
The purpose of the Savings Value is that it is tallied for all discount squares and is shown as 'Save Up To...' on Discount Card promotional pages.
The purpose of the Savings Value is that it is tallied for all discount squares and is shown as 'Save Up To...' on Discount Card promotional pages.
Savings Value
Splash Page & Checkout Page Info
On the Splash Page and Checkout Page, the key information is automatically displayed in the header, including the total amount saved, to reinforce the total savings value.
Also it clearly states when the offers expire, if you happen to have an expiration date, which is important for customers to know before they purchase.
Also it clearly states when the offers expire, if you happen to have an expiration date, which is important for customers to know before they purchase.
Splash Page & Checkout Page Info
Splash Page
The Splash Page shows all the offers they get, in an easy-to-read format.
Splash Page
Clicking on the Details link within a square will pop up the details for that square. This is where your custom description will be displayed, followed by your predefined description, if you have one.
Printable PDF
You can optionally download a 1-page PDF of the offers and then print it out and distribute them at your business, or consider partnering with a local charity and donating the proceeds.
You can use the bottom strip to devote a Headline & Subheadline that can explain more details about a fundraiser.
You can use the bottom strip to devote a Headline & Subheadline that can explain more details about a fundraiser.
Printable PDF
Demo: View Live Demo
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