Calendar Card Offer
A Calendar Card is an 8.5x11" flyer or postcard with one special offer for each month of the year that you can directly mail to homes or conveniently print and distribute at your location for use as placemats, bag stuffers or even having a stack at your counter.
The idea behind Calendar Cards is that by having one flyer or postcard with 12 offers on it (one deal per month), the recipient might be more likely to put the postcard on their fridge in order to get the deals throughout the year.
And in order to share in the mailing cost, you could co-op with a real estate agent or insurance agent for mailing out a Calendar Card via USPS Every Door Direct Mail.
The appeal to the local agent is that their information would be more likely to stay in front of the recipient than if they had just mailed a solo postcard.
The agent's information can be included at the bottom of the Calendar Card, via the Business Cards feature in CartQ.
The idea behind Calendar Cards is that by having one flyer or postcard with 12 offers on it (one deal per month), the recipient might be more likely to put the postcard on their fridge in order to get the deals throughout the year.
And in order to share in the mailing cost, you could co-op with a real estate agent or insurance agent for mailing out a Calendar Card via USPS Every Door Direct Mail.
The appeal to the local agent is that their information would be more likely to stay in front of the recipient than if they had just mailed a solo postcard.
The agent's information can be included at the bottom of the Calendar Card, via the Business Cards feature in CartQ.
Direct Mail Recipients Can Put This On Their Fridge
Direct Mail Recipients Can Put This On Their Fridge
Automatic Rotation
Each month when they scan the QR code, that month's offer will be shown on the form.
When they submit the form, a new certificate will be generated for them with an expiration date of the end of that month.
When they submit the form, a new certificate will be generated for them with an expiration date of the end of that month.
Automatic Rotation
Mailer Colors & Headlines
You can set the primary and secondary text colors and the background color.
If you are using a business card for the bottom strip, you can customize those colors as well in order to help distinguish it from the grid of squares.
You can customize the main headline and subheadline that goes in the middle section.
If you are using a business card for the bottom strip, you can customize those colors as well in order to help distinguish it from the grid of squares.
You can customize the main headline and subheadline that goes in the middle section.
Mailer Colors & Headlines
Customize the Inner Description & Footer
The middle section is where you can explain more about the steps they need to take.
You can start with the default example and go from there.
You can start with the default example and go from there.
Customize the Inner Description & Footer
Bottom Strip
The bottom strip can be customized with a business card that you've previously created, or it can have a headline and subheadline.
Bottom Strip
Business Card Example
Co-op with any local professional to share in mailing costs.
Business Card Example
Headline & Subheadline Example
Or use the headline & subheadline option to reinforce your desired call-to-action.
Headline & Subheadline Example
Add 12 Squares
Enter a number, 1.0-12.0, that designates the month in which this offer will be valid. (January=1.0, February=2.0, December=12.0, etc..)
Ideally you'll want to add 12 squares total (one for each month). However, if you don't have a square for a particular month, the system will re-use squares, as needed.
This allows you to tie a specific offer to a specific month, for seasonal offers (St. Patrick's Day, Mother's Day, etc..).
Because the offers are tied to specific months, you can run a mailing at any time of year. The position of the offers will change, but the month that each offer belongs to will always remain.
Ideally you'll want to add 12 squares total (one for each month). However, if you don't have a square for a particular month, the system will re-use squares, as needed.
This allows you to tie a specific offer to a specific month, for seasonal offers (St. Patrick's Day, Mother's Day, etc..).
Because the offers are tied to specific months, you can run a mailing at any time of year. The position of the offers will change, but the month that each offer belongs to will always remain.
Add 12 Squares
Decide what month to start the offers for.
Current Month
Next Month
Two Months From Now
Three Months From Now
The month that you choose will be placed in the top left corner of the PDF.
This allows you to mail out the Calendar Card any time during the year, with the offers being appropriately repositioned.
For example, if the current month is April and you want to mail out the Calendar Card at the very end of May or the beginning of June, you might choose "Two Months From Now". This way the offer in the top left corner of the Calendar Card will be the offer for June, and all the other offers will then be placed in order, by month, going from left to right. So, across the top, the offers would be June, July, August, September, October, November, etc...
Next Month
Two Months From Now
Three Months From Now
The month that you choose will be placed in the top left corner of the PDF.
This allows you to mail out the Calendar Card any time during the year, with the offers being appropriately repositioned.
For example, if the current month is April and you want to mail out the Calendar Card at the very end of May or the beginning of June, you might choose "Two Months From Now". This way the offer in the top left corner of the Calendar Card will be the offer for June, and all the other offers will then be placed in order, by month, going from left to right. So, across the top, the offers would be June, July, August, September, October, November, etc...
Decide what month to start the offers for.
Download & Preview
Download the 8.5x11 Mailer, make any needed adjustments to your data and resave.
Download & Preview
Demo: See Demo
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