Celebration Offers can be for a Birthday, Half-Birthday or Anniversary.

What we love about Half-Birthdays is that it's at a time of year when you're least likely to think about your birthday.

So, at a time when your customer may feel like they have nothing to celebrate, they can get an email saying "Happy Half-Birthday!"

Customers may not fully celebrate a half-birthday like they would a birthday or anniversary, but if they receive a certificate for it, it now becomes a more likely possibility.